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Cathi Gerhard — College Professor; Professional Writer & Editor

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Marketing

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Multi-disciplinary communication solutions for business and industry specializing in technical and professional writing ...

American novelist Mark Twain is often quoted as having said, “The difference between the almost right word and the right word is really a large matter. ’tis the difference between the lightning bug and the lightning.” Combining passion for a subject with the skills to communicate it effectively among multiple audiences is a complicated and constantly-evolving discipline.

Humans use tools, and the tools we use to communicate across distances, across time, and to more people at once than we could with our own voice and body are ''media.'' Effective storytelling requires a mastery of the complete landscape, rather than individual components or expertise in a particular field. One must bridge the gaps between the sources and the destinations, both in professional practice and the various learning environments.

By utilizing a team of professionals who continue to practice in their respective fields, your project will be developed by up-to-date experts contributing their varied insights toward a common goal. Rather than depending on several independent contractors to perform individual tasks, I can offer collaborative, industry-specific expertise under the cohesive umbrella of a project manager to deliver a comprehensive and lucid final product.

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Cathi Gerhard
Penn State Professor of Rhetoric & Composition / Communications Consultant

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